Ok, so I'm yet to post my MBA notes on Strategic Risk Management but while I was reading one of Pat Flynn's blogs at http://www.smartpassiveincome.com/my-first-online-business/ I was intrigued by his early approach to the business of blogging and its relation to business strategy. Here are my summary notes in the order of his sequencing:-
- Started his blog in June 2007 to keep track of his notes for the LEED. WordPress was used.
- His content was created by taking his reading notes from his books and then consolidating them online. He created tables and charts to organise things; created acronyms; posted pictures; and created his own sample questions from his reference guide.
- Following similar discussion forums he would insert links and backlinks (I have no idea what this is but I will research it) to different parts of his site that were relevant to the discussions.
- After passing his exams, he started learning about 'targeted web traffic'.
- He then set up his blog with "Google Analytics".
- 'Referral Traffic" came from many other sites around the web that were highly authoritative backlinks (that word again) for him. 'Direct Traffic' are people typing in the domain directly in a web browser or visitors coming from 'bookmarks', 'desktop shortcuts' and 'links in emails'.
- He monetised his site through 'Adsense' and put an 'image ad' on it. Naturally he researched the best places to put ads so as to maximise his income.
- He continuously educated himself through 'Podcasts' and other forums.
- He earned additional revenue through 'private advertising' by using 125x125 pixel 'banner ads' embedded in the sidebar of his site.
- He spent considerable time listening to the 'Internet Business Mastery Podcast' everyday.
- He began to write a 'study guide' for the LEED exam using Microsoft Word.
- After that he converted his study guide into a PDF and created a cover in Photoshop.
- He used 'E-Junkie' a digital product delivery service that would automate the entire checkout and delivery process for him.
- He then used a sample 'sales copy' template from a book he read by Yanik Silver's 'Moonlighting on the Internet'.
- He published his sales page and put a link to it in the header of his site and at the bottom of every single post.
- Once he completed the 15 items above his sales started to skyrocket.
In my Strategy notes I intend to touch on his approach based on strategy terminology. It would make a good case study for me.
Well thanks all for now....please don't forget to send your comments.